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Kylie Carlson

- Academy CEO and Creative Business Coach

For nine years Kylie ran a highly successful London based wedding and event business, planning and designing events around the world for an enviable list of high profile clients. After selling her company in 2003 she moved to Australia where she spent a year on the five-star resort of Hayman Island managing their onsite events as Operations Director.

After coming off the island she was looking for a change and it was then that the idea of sharing her knowledge by starting an online Academy for the wedding industry was born. Ten years later as CEO of the Academy of Wedding and Event Planning she manages 6 regional virtual campuses across Australia, New Zealand, the UK, UAE, South East Asia and North America. Through the Academy she has helped launch the careers of over 3,000 wedding professionals and is a business expert for the industry.

Kylie also has her own YouTube Channel and is a sought after speaker around the world. Through her personal brand she offers an intensive online business school for creative entrepreneurs, CEO School, along with a business retreat held in locations globally.

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Zoe McKeown

- Cherish Wedding Planning

Zoe owns a successful wedding planning business, Cherish Weddings, where she works with some high profile clients and shares her experience with students as lead tutor and course consultant.

“I started Cherish wedding planning in 2008 as a complete career change from teaching. I have 3 daughters and was looking for a job that was more flexible and in complete contrast to teaching dance. In 2010 I met Kylie (Company director) for a coffee in London as she was looking to expand the UK branch, and I have been working with her and the team ever since. I still run my own wedding planning business too and I find this helps me to give current advice about the industry and honest answers to student’s queries which I think is important. My philosophy for brides is that they should enjoy the ‘process’ of planning their wedding as much as the day itself.”

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Dee McMeeking

- Wedding Stylist and Floral Designer

Dee has trained with the UK Academy of Wedding & Event Planning undertaking a Diploma in Wedding Planning, Styling & Design.

It was in the classroom that she learnt to perfect the art of thinking on your feet, crisis management, creative thinking and forward planning! In her words “organising and planning 30 ten year olds for six hours a day, five days a week, is more challenging than planning the most complex of weddings!” So after 7 and a half years of teaching 9-11 year olds and planning her own wedding, she decided she would quite like to set up her own wedding business. So she did. And she is now a fully trained wedding planner, wedding stylist, & floral designer and has worked on over 250 weddings since graduating from the Academy.

Alongside her company she now works an Academy Tutor on the Diploma in Floral & Event Styling and Certificate in Wedding Styling.

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Martha Tobyn

- Anemone

Martha is an Academy Alumni who studied the Diploma in Wedding Planning, Styling and Design. She joined the Academy team back at the end of 2016 as the Brand Manager and is the design genius behind our annual International Wedding Trend Report and quarterly Wedding Business Magazine. She also collates the Academy blog, manages our social media, helps to create the concept for many of the Academy styled shoots and works with us on all the studio days creating new course material. To say her role is varied would be an understatement, but as a former student herself she has a unique advantage and can really help students in their day to day study.

Not only is Martha our Brand Manager she is also the woman behind Anemone; the founder, planner and stylist who has a love of elegantly understated and unique city weddings. Martha comes from a fashion and brand management background and therefore takes a very design-led approach, has a fantastic eye for colour and texture and always pays attention to the finer details.

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Sam Lloyd

- The Wedding Owl

Sam is the founder of The Wedding Owl, and is an experienced specialist wedding business consultant. She has extensive, practical knowledge of the Wedding Industry, wedding venues, and wedding suppliers and loves helping wedding business grow. She is the perfect tutor for our Diploma in Wedding Venue Coordination.
She has worked at award winning wedding venues in senior management roles for over 10 years managing the wedding process from the initial enquiry to closing the sale, to up-selling, through to delivering the event on the day. This includes organising food tastings, engagement shoots, wedding shows (both in-house and using external suppliers), invoicing and tactfully chasing couples for payment.

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Sue Parrish

Sue set up Eleganza Weddings & Events in 2004 and has gained a reputation for organising successful and well-planned weddings. Her key aim was to offer a planning service that puts customers wishes for their wedding day at the forefront of everything she does for them. Top of her list has always been ‘listening to clients’ and ‘exceeding expectations’ mixed with all the romance, all the fun and the anticipation of planning their “special day”.

Prior to forming our Company Sue had many years of managerial experience for a large Corporate Company both in the UK and overseas. Her project management experience coupled with planning, communication and organisational skills experience from previous roles has proved invaluable for wedding day management.

Sue has also had experience in customer service roles, managing client relationships, sales and negotiation and holds various Floristry, Design and advanced Cuisine qualifications. She has found that there are many roles and hats you wear when you are planning a wedding and her broad range of knowledge and experience has certainly helped her.

When she started on the wedding planning career path Sue undertook training both practical and theory in the UK and the US for many aspects of wedding planning which was enjoyable and confirmed her belief that this was the path she wanted to follow!