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Academy TV

Academy TV is your chance to learn from our Director, Kylie Carlson. The Academy is unique in the fact that we are the only training company producing free-to-air videos for aspiring and novice wedding professionals. It is a great way to get a sneak peek of the quality of education and training you will receive as a student of the Academy.

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Student Interviews

The Academy Google Hangouts are a chance for our students to chat with a tutor live on air and give a great insight into what life is like as an Academy student. It is great publicity for our students and a chance to talk about what it is they are trying to achieve, their business, or their job in the events industry.

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The Business of Weddings Podcast Show

The Business of Weddings Podcast show is available on iTunes and is hosted by several of the staff at the Academy. Each podcast brings you an up close and personal interview with a different expert within the wedding and event industry to help you learn from those already out there enjoying success.

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Industry News

How to Become a Floral Designer

Do you have a passion for flowers and all things botanical? Would you love a career that allows you to incorporate work with flowers? If you are a creative type looking for a fun and fulfilling career that ties in your love for florals then read on and find out more about the role of a floral designer and how to become one!
So what is a floral designer?
Good question. The role of a floral designer is slightly different from that of a traditional florist. Like a florist, you will be working with flowers so it is essential that you gain knowledge of flowers and floristry skills.
But the role of an event floral designer is so much more than just flower arranging!
At its simplest, a floral designer is a creative who arranges cut flowers and greenery to create a beautiful decorative display. Where an event floral designer may differ from a florist is in the context of how they work and the scale at which they work. Event floral designers will work on large one-off projects such as weddings and special events and will often specialise in these types of events. Unlike a florist, you will not have a shop front and you won’t be offering the additional day to day services including one off small arrangements and standard bouquets.
In this way setting up as a floral designer is far easier; you don’t need to invest in retail premises, you only have to order in specific florals and you will have taken a deposit before you have to make those orders.
Do you have the making of a floral designer?
So now you know what a floral designer does let’s delve a little deeper and look at what qualities and skills you need to make a success of a career in floral design.

You need to be creative and have an eye for colour and design.
Your designs must look good and appeal to your ideal client.
You need to be a good communicator as you will be translating your client’s vision into reality. Organisational skills are a MUST as there is a huge amount of prep involved when you are working on an event and long hours and lots of lifting will be involved. You are working with fresh produce so you can’t prep too far in advance which can mean longer hours just before an event.

When working on a wedding or event a floral designer is likely to use their knowledge of colour, design, composition and arrangement to create something special that adds to the overall creation of an experience for that event.
If you think this sounds like the perfect role for you then read on to find out how to get started!
What do I need to do to become a floral designer?
When it comes to floral design there are skills that will need to be learned. You CANNOT just purchase some flowers and wing it on a client’s wedding or event because you love flowers and have made some lovely arrangements for your dining table.
Firstly, you will need to gain the required fundamental knowledge and develop the floristry techniques that will allow you to create floral arrangements and installations that will not only wow your clients but importantly last the duration of the event.

You will need to gain some form of training that will mean you can confidently:
Order wholesale cut flowers and foliage
Take delivery of flowers and foliage, and condition the flowers ready to be designed
Advise clients on the best choice of flowers and the seasonal availability of the flowers
Create inspiring mood boards for your clients
Create client proposals and price up all floral elements
Work to a client’s budget
Deliver and install finished floral designs
Manage breakdowns including collecting any containers or props such as candelabra, vases, backdrops, pedestals, plinths etc

Our Diploma in Floral and Event Styling will teach you what you need to know to start out as a floral designer; from flower theory and the basics of how to work with flowers, to practical demos that will show you how to create everything from bridal bouquets to floral installations. Plus, as with all our Diploma courses, you will also learn how to launch a business and market yourself to potential clients.
If you’re interested in becoming a floral designer and want to find out more about our floral courses click on the campus below that is nearest to you.


Dee has trained with the UK Academy of Wedding & Event Planning and she is now a fully trained wedding planner, wedding stylist, & floral designer, and has worked on over 250 weddings since graduating. Alongside her company Dee McMeeking she is now an Academy Tutor on the Diploma in Floral & Event Styling and Certificate in Wedding Styling.
The post How to Become a Floral Designer appeared first on Blog for Wedding Industry Professionals.
How to Become a Floral Designer

Top Tips For A First Wedding Consultation

For a wedding planner, I think it’s really important to remember that it’s a job but it’s also about two people getting married.
When you first meet them that is the reason you are being included and it should be the thread of romance and love that leads the meeting. So listening to them and following their wishes will be the key to the consultation being a success.
For a wedding planner, the more you truly want to get to know the couple and indulge in their journey to the altar the more connection and trust they will feel with you.  It is also helpful to find out more about them and spend a moment with them to reflect on their backstory before deciding to ‘tie the knot’. Communication and mutual understanding of the expectations of the day will be crucial, so the more you know about them the better.
You might encourage conversation about memories from their first date, find out more about their families, discuss favourite holidays and food. All of this is good and should not be rushed through as it will definitely inspire their choices and help you to successfully understand their needs.
Background information gathering is a part of the consultation process and a good wedding planner should encourage their clients to speak freely.  This will help you to focus in on the things that are important to them and that they want to share with their guests on the big day. It may also influence the structure of the day, e.g large/small, summer/winter, vintage/modern, family fun, destination wedding.
Really listening to your clients will enable you to achieve a day that reflects both their characters and has their personal touches everywhere. You might also find a common thread that could be a theme for the wedding if they don’t already have their own ideas.
Showing that you are interested, have time to listen and make them feel their day is special should not be underestimated.  If they can see you are engaged with their ideas and excited to work on their wedding they will be flattered and more likely to choose you to be their planner. I think in my early meetings I played it very cool and presented a professional persona of wanting to get down to business questions asap.  I thought I was showing confidence but actually, I think I came across as not very bothered.
Don’t be afraid to show or tell them that you would love to be part of their wedding team, it is not a weakness, they will like hearing you be honest and candid.
First consultations are one of my favourite parts of the process now and I have learnt to enjoy them and allow my love of weddings to shine through.

Zoe McKeown owns a successful wedding planning business, Cherish Weddings, where she works with some high profile clients and shares her experience with students as the lead tutor and course consultant for the UK Academy of Wedding and Event Planning.
The post Top Tips For A First Wedding Consultation appeared first on Blog for Wedding Industry Professionals.
Top Tips For A First Wedding Consultation

How to Become a Wedding Planner

So you think you want to be a wedding planner but you’re not quite sure how to get started. Well you’re in luck, in this post we will be revealing exactly what it takes to become a wedding planner and how you can launch your career in the wedding industry.
The Role of a Wedding Planner
Let’s start with the basics; what does a wedding planner actually do? This may seem obvious but if you’re considering a career planning weddings this is where you need to start.
You may think it’s all venue visits and rushing around behind the scenes with a clipboard but there are quite a few aspects of the job you may not yet know about.
For example, a wedding planner’s little black book is invaluable. One of the key things your clients will expect is quality supplier recommendations. It’s not just about managing the logistics so that the day goes off without a hitch, it’s about connecting couples with the right suppliers who will bring their vision to life.
In fact, managing people full stop is a huge part of a planner’s role and that extends from suppliers and venue staff to the wedding party itself.
Weddings can throw up all sorts of family dramas and it is the wedding planners job to manage and smooth these over to ensure everything stays on track. You might also be required to attend meetings and make decisions on the client’s behalf.
And if you want to be a wedding planner who offers design and styling services then you will be responsible for all the creative elements; from colour and theme recommendations to decor selections and on the day set up.
If you’re liking the sound of all this then keep reading as wedding planning might just be the perfect career for you!
Do you have what it takes to be a Wedding Planner?
We’ve summarised the role of a wedding planner so now let’s talk about what makes a successful planner. We are strong believers that knowledge, expert training and well-practiced skills are what makes the best planners.
However, there are some key personality traits that are common amongst planners:

Highly organised
Calm whatever the situation
Sensitive and intuitive to people’s needs
Strong communicator
Team player, if not a strong team leader

Does this sound like you? Perfect, you’re already halfway there!
What Skills do you need to be a Wedding Planner?
So your pretty confident you understand what’s involved and you have what it takes to be a wedding planner, but what are the skills you need to learn?
When a couple employs you as a wedding planner they are looking for someone to take care of all the planning aspects that they don’t want to do or they aren’t confident doing themselves.
The key skills you need to bring to the table in order to get hired may include:

Planning and Conceptualising
Logistics Management
Sourcing and Negotiating
Problem Solving
People Management

You’ll also need to have an eye for details, great decor knowledge and be meticulous in checking both your work and that of others.
Why you need a wedding planning qualification
You may have been a guest at many weddings, you may have planned your own perfect day and you may have helped plan for friends and family. If you have that’s great, you already know some of the fundamentals and you have discovered a passion.
However, planning the wedding of paying clients who have employed you is very different. For a start the expectations are much higher. Not everyone employs a wedding planner and those that do will be expecting a skilled and knowledgeable professional.
Our Certificate in Wedding Planning or Diploma in Wedding & Event Planning will ensure you have the skills and confidence to take on your first clients. Not only that, obtaining a qualification will help reassure prospective clients of your professionalism and capabilities until you have built up the reputation and testimonials of a more experienced planner.
When it comes to getting clients to sign on the dotted line, an industry recognised qualification can be the reason clients may employ you over another planner.
Not all wedding planning courses are comprehensive enough to qualify you to plan weddings so do your research. Go with an institution that is well respected and industry recognised for its quality wedding planning education.
Here at the Academy we have been training wedding planners around the world for over 10 years. Our 3000+ graduates are a testament to our passion for providing aspiring wedding planners with the best training possible to succeed in the industry.
If you’re interested in becoming a wedding planner and want to find out more about our planning courses click on your nearest Academy campus below.

The post How to Become a Wedding Planner appeared first on Blog for Wedding Industry Professionals.
How to Become a Wedding Planner

Why every successful Wedding Pro has a Mentor

Today is the last episode of our wedding and event career series and we will be discussing the benefits of a wedding industry mentor.
I don’t know if you saw the film ‘The Intern’ with Robert De Niro and Anne Hathaway when it came out a few years ago, but I learnt so much from that movie. One of the things that struck me with this film was the generation gap between the two main characters and how it proves that your mentor could be anyone of any age or experience.
In this episode of Academy TV, we give you some great insights on how to get a mentor and why they will help you be a more successful wedding professional.

If you are interested in finding mentoring support for your wedding business check out Academy CEO Kylie’s new venture as she continues to educate and support creative entrepreneurs in the wedding and event industry and beyond. You can find out more about how Kylie can help you launch and grow your business, along with free advice via her Creative Business TV Show, over on her website.
Your perfect mentor may be out there, so reach out, start up a conversation and see where it takes you!
The post Why every successful Wedding Pro has a Mentor appeared first on Blog for Wedding Industry Professionals.
Why every successful Wedding Pro has a Mentor


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